Everyone essential

Galytix have patiently built a game changing financial services Gen AI assistant. The Galytix position on how AI will affect the workplace  is that it won't replace people, it will multiply their abilities. They came to us to help them create a brand to help them scale and a campaign inviting the financial world to try it.

Beyond business

Would you like to have 80% of the boring day to day tasks removed from your work so you have more time for high value work? Galytix CEO was a credit analyst and understands the friction in bank credit systems. Galytix is building a new generation of AI assistants designed and trained to make financial services professionals more efficient and more capable.

Execution is strategy

Website development was done in partnership with Galytix’s India team, iterating designs and Linkedin campaigns to optimise the messaging and content. We found that generic LLMs fail to provide accurate data that credit professionals can trust. So we focused on how Galytix AI assistants are specifically trained for credit professionals, providing granular detail and data from credible sources.

Deliverables

  • Brand strategy and proposition
  • Brand design
  • Website design
  • Linkedin marketing strategy
  • Linkedin ads
  • Promotional testimonials and videos

Impact

Three weeks from launch has seen hundreds of thousands of enquiries and Galytix has the attention of some major banks, insurers and investors.

Business shift

Generic
LLMs are not trained for financial services
Specific
Hallucination
LLMs make up data
Accuracy
Start up
from innovative tech to global solution
Scale up
Arrow rightView our work