Proposition prototyping
Take the risk out of innovation by validating your venture in a short sprint. Find an audience with a proposition they want and engage them with a service they love. We build prototype brand propositions and service examples and test them with customers, fast. Because early customer testing delivers the most value.
Rapid idea generation, testing and iteration cycle
Phase 1 Your business
Observe and engage with stakeholders and your market to help define what makes you unique and begin to identify and align your business goals, target audience and problem statements you are focussed on solving.
IncludesHorizon mapping Building target customer profiles Identifying business goals Drafting customer interviews
Phase 2 Your customer
Place your customer at the center of your strategy and develop meaningful brand propositions and services. Customer insight and feedback saves time and money and helps guide high fidelity solutions.
IncludesInterviewing new and existing customers Collating feedback Identifying foundations for proposition Identify foundations for Service
Phase 3 Prototype and test
Synthesise your observations. Develop propositions and service moments to solve your problem statement. Test your ideas with users to get a clear view of how they behave, think and feel when interacting with your brand and service.
IncludesDrafting possible propositions Developing supporting service experiences Designing test and deliver test
Phase 4 Report back and document
Results from the testing phase will reveal insights about users which can form the foundations for a directional brand proposition and service moments that can be prioritised and developed according to business objectives.
IncludesDrafting proposition Service documentation Key customer messages Planning for phased delivery
