Pure Planet

Everyone essential

We asked 2000 people ‘what’s stopping you from being green?’ They said money, effort and confusion. In 2017 we designed a renewable home energy technology brand to tackle these barriers to sustainable living. Built around the idea of ‘sustainability without sacrifice’ we made it cheaper, easier, better and faster for customers to make the green choice. Pure Planet encouraged an inclusive and open approach, inviting voices from its community and partners to shape its net zero lifestyle proposition.

Beyond business

To engage customers and change behavior, Pure Planet needed to move beyond utility to become a movement, and beyond energy to become a net zero platform. We made the connection between customers choices and their impact on climate change and removed barriers to entry. Switching to Pure Planet’s renewable energy means you don’t sacrifice money - the energy is passed on at wholesale prices, time isn’t a barrier - we helped design the fastest switch in the UK. Switching was easy. Customer service was industry leading.

Execution is strategy

Alongside the Pure Planet marketing and product development team, we created the fastest switch in the UK and designed an app to nudge customers through cheap, easy, green steps towards a net zero lifestyle. We continuously tested messaging on social media to give us insights into what customers value most. It helped us deliver digital campaigns that consistently outperformed. Pure Planet’s customer service and app were rated Excellent on Trustpilot and nominated by Which? two years running.